The Power of Branding: Bucky Balls or Klik Klik Jewelry?

Both. Witness the following:

http://www.getbuckyballs.com/?gclid=COe_k8PN6aMCFSVL5wodCXTA4A

http://store.klikklikjewelry.com/

Magically, a desk toy and actually originally an industrial supply, is now artsy jewelry. Magic, I say.